Litteratur

För dig som vill läsa mer

Elmquist, Maria. (2005) Projektledning i strålkastarljuset, en studie av Volvo YCC. Malmö, Liber kartor

Barletta, Marti (2006): Marketing to Women: How to Increase Your Share of the World’s Largest Market 

Jahnke, Marcus (redaktör/utgivare) (2006): Formgivningnormgivning, Göteborg: Högskolan för design & konsthantverk, Göteborgs Universitet ; Centrum för konsumtionsvetenskap, Göteborgs Universitet, 2006

Elmquist, Maria.  (2007). Enabling Innovation: Exploring the prerequisites for innovative concepts in R&D. Göteborg: Chalmers University of Technology. 

Wittenberg-Cox, Avivah, Maitland, Alison (2008): Why women mean business. – Understanding the Emergence of Our Next Economic Revolution

Female Interaction Methods av design-people (EU finansierat projekt, 2009-2012) och genderSTE COST (EU finansierat nätverk). 

Wittenberg-Cox, Avivah (2010) How Women Mean Business A Step by Step Guide to Profiting from Gender Balanced Business

Reily, Stephen and Orsborn, Carol (2010): Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy

Brennan, Bridget (2011): Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Danilda, Inger. Och Granat Thorslund, Jenny. (2011) Innovation and gender. Stockholm : Vinnova

Wekell, Hanna och Pihl, Johanna (2011) Medieanalys All Aboard, projekt All Aboard

Roberts, Philippa and Cunningham, Jane (2012): Inside Her Pretty Little Head

Nummerdor, Mabel, De Vette Mijke, (2012) Miss marketing: business in de evanomie (nederländska) 

Barletta, Marti (2014) Marketing to PrimeTime Women: How to Attract, Convert, and Keep Boomer Big Spenders.

Cernuda-Canelles, Gemma (2014): Ellas deciden (spanska)

Miller, Pepper (2016): Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Inkala, Maija (2018): Allbrightrapporten 2018